MEET THE FOUNDER
JOYDEEP GOGOI is a health enthusiast and adventure junkie—think Marathons, Cycling, Trekking, Parasailing, Paragliding, even Scuba.
Always on the move, he struggled to find clean, high-protein meals that were both tasty and easy to carry. So, he built them.
Born out of his own hustle, this brand is for everyone chasing goals—with no time for boring food or sugar-loaded “health” snacks.
About us
At desiKONCEPT, we get it — mornings can be hectic. But that doesn’t mean you have to skip out on a solid brekkie. That’s why we’ve come up with the ultimate no-fuss fix: our overnight oats. Packed with protein, fibre, and all-natural goodness, they’re designed to keep you fuelled and feeling good, without the morning chaos. Healthy eating? Made simple, tasty, and totally stress-free.
QUICK, CLEAN AND DELICIOUS
We know mornings can be pure chaos, so we made something that’s zero stress, zero mess, and takes literally no effort. No cooking. No fuss. Just good vibes and great fuel.
Here’s the 3-step glow-up:
RIP IT OPEN – Our sleek little packet is ready to roll. Just tear it open and you’re halfway there.
ADD YOUR MILK or WATER – Oat milk, almond, soy, dairy, or even plain ol' water – you do you.
TOP IT, EAT IT, PACK IT – Throw in fruits, nuts, seeds or whatever you vibe with. Then dig in or take it with you to work/college. Boom. Breakfast = sorted.
FLAVOR FOR EVERY TASTE
Our Meal packets come in 5 banging flavours — from rich, chocolatey and coffee indulgence to nostalgic desi vibes like Upma and Poha (shoutout to mum’s cooking).
Each one’s made with handpicked ingredients that hit the sweet spot between taste and nutrition. No added sugar, just that natural goodness doing its thing. Basically, it’s comfort food without the guilt.
Healthy, tasty, and far from basic.